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Carlogne.net > Air Fresheners > Little Trees |
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Little Trees (US) are disposable air fresheners in the shape of an abstract evergreen
tree, marketed for use in cars. They are made of a material very similar to
beer coasters and are produced in a variety of colours and scents. They are most
commonly seen hanging from rear-view mirrors on front windscreens. These air
fresheners were invented in 1952 in Watertown, NY by Swiss-born Canadian businessman
Julius Sämann. A handful of companies in Europe produce Little Trees under license, using the names Magic Tree (UK, Ireland), Wunder-Baum (Sweden, Germany, Netherlands, Norway, Finland), and Arbre Magique (France, Italy, Spain, Portugal). In Sweden the Wunder-Baum brand is sometimes associated with the raggare culture. Little Trees are often promoted through motorsports. In 1986, Little Trees became a sponsor of Formula 3 racing in Italy. Little Trees has been a sponsor of Porsche Motorsport in Germany. In the US, Little Trees currently sponsors NASCAR driver Mike Olsen. |
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Types of Air Fresheners |
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